In collaboration with the operator of the 15–58 km section of the M-11 highway, we conducted large-scale testing of the R42 system. The goal of the project was to validate the hypothesis regarding the impact of personalized offers on trip frequency.
- Technology: The system analyzed driver behavior patterns and provided individual terms to those prone to route changes or trip cancellations.
- Result: The pilot project confirmed the high predictive accuracy of the model and the system’s readiness for industrial deployment on federal highways.